{"title":"Homepage Heroes","description":"\u003cp\u003eSensitive-skin proof first: Purely Oats, Soft Skin starter, oat lotion, a discovery kit — plus one Vanilla Fig scent hero.\u003c\/p\u003e","products":[{"product_id":"oats-milk-honey-goat-milk-lotion-8-5oz","title":"Oats, Milk \u0026 Honey Goat Milk Lotion for Dry \u0026 Sensitive Skin","description":"\u003cp\u003e\u003cstrong\u003e8 oz pump.\u003c\/strong\u003e A creamy goat milk lotion for dry, sensitive-feeling skin — rich without feeling greasy.\u003c\/p\u003e\n\u003cp\u003eOats, milk \u0026amp; honey make this the soft everyday follow-up to your shower. Apply on slightly damp skin to help lock in moisture.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll like it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHelps dry skin feel soft and comfortable\u003c\/li\u003e\n\u003cli\u003eAbsorbs without a heavy, greasy finish\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily face and body use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter cleansing, pat skin until slightly damp.\u003c\/li\u003e\n\u003cli\u003ePump lotion and massage in until absorbed.\u003c\/li\u003e\n\u003cli\u003eReapply anytime skin feels dry.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePairs with:\u003c\/strong\u003e Purely Oats Goat Milk Soap (or the Soap \u0026amp; Lotion Duo).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Goat Milk, Distilled Water, Sweet Almond Oil (Prunus Amygdalus Dulcis), Shea Butter (Butyrospermum Parkii), Emulsifying Wax, Stearic Acid, Oats Milk and Honey Fragrance Oil, Optiphen (Phenoxyethanol (and) Caprylyl Glycol), Honey\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eUse within 6–8 months of opening. Natural preservative (Optiphen).\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eShipping \u0026amp; guarantee\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree shipping\u003c\/strong\u003e on orders over $50\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e14-day guarantee\u003c\/strong\u003e — return unused products in unopened packaging within 14 days for a refund\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Aura \u0026 Wellness","offers":[{"title":"Default Title","offer_id":44604977283155,"sku":null,"price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/0397\/8579\/files\/white-background-hero.png?v=1778589150"},{"product_id":"purely-oats-goat-milk-soap-1","title":"Purely Oats Goat Milk Soap","description":"\u003cp\u003e\u003cstrong\u003eA soft, oat-kissed cleanse made for skin that prefers things gentle.\u003c\/strong\u003e Goat milk’s natural lactic acid and vitamins support a mild cleanse that leaves skin feeling calm and cared for.\u003c\/p\u003e\n\u003ch3\u003eThe scent\u003c\/h3\u003e\n\u003cp\u003eA light, clean fragrance keeps the focus on comfort rather than a bold perfume trail. Real oats in the bar add a subtle texture and that familiar, soothing oatmeal feel on contact. Ideal for everyday use when you want simplicity with a touch of spa softness.\u003c\/p\u003e\n\u003ch3\u003eSkin benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGoat milk’s natural lactic acid and vitamins — a gentle, skin-loving cleanse\u003c\/li\u003e\n\u003cli\u003eShea butter and avocado oil — lasting moisture that helps skin feel soft\u003c\/li\u003e\n\u003cli\u003eReal oats — a comforting touch for sensitive-feeling skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet bar, lather in hands, washcloth, or sisal soap saver\u003c\/li\u003e\n\u003cli\u003eUse on face, hands, body; avoid eyes\u003c\/li\u003e\n\u003cli\u003eStore on a bamboo\/wooden soap dish to dry between uses — lasts up to ~50 washes when cared for\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e ~4.3 oz per bar. Price is per bar.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eRaw Goat Milk, Olive Oil, Coconut Oil, Palm Oil*, Sodium Hydroxide, Avocado Oil, Castor Oil, Shea Butter, Fragrance (paraben-free and phthalate-free), Oats, Colorant (Mica Powder).\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Palm oil from an RSPO member supporting sustainable palm oil.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eHandmade: weight, color, and swirl may vary slightly bar to bar.\u003c\/p\u003e","brand":"Aura \u0026 Wellness","offers":[{"title":"Default Title","offer_id":44612709843027,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/0397\/8579\/files\/purely-oats-hero_6144559e-b036-4cb4-8c3a-dcb9ab787d81.png?v=1781288462"},{"product_id":"vanilla-fig-goat-milk-soap","title":"Vanilla Fig Goat Milk Soap","description":"\u003cp\u003e\u003cstrong\u003eA cozy vanilla-fig ritual that turns ordinary washing into something softer.\u003c\/strong\u003e Rich goat milk cleanses gently while shea and avocado oils leave skin feeling moisturized and comfortable.\u003c\/p\u003e\n\u003ch3\u003eThe scent\u003c\/h3\u003e\n\u003cp\u003eWarm vanilla melts into ripe fig for a creamy, inviting scent that feels like evening self-care. It’s sweet without being sugary, and grounded enough to wear year-round. Choose this bar when you want your shower to feel like a quiet, luxurious pause.\u003c\/p\u003e\n\u003ch3\u003eSkin benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGoat milk’s natural lactic acid and vitamins — a gentle, skin-loving cleanse\u003c\/li\u003e\n\u003cli\u003eShea butter and avocado oil — lasting moisture that helps skin feel soft\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet bar, lather in hands, washcloth, or sisal soap saver\u003c\/li\u003e\n\u003cli\u003eUse on face, hands, body; avoid eyes\u003c\/li\u003e\n\u003cli\u003eStore on a bamboo\/wooden soap dish to dry between uses — lasts up to ~50 washes when cared for\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e ~4.3 oz per bar. Price is per bar.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eRaw Goat Milk, Olive Oil, Coconut Oil, Palm Oil*, Sodium Hydroxide, Avocado Oil, Castor Oil, Shea Butter, Vanilla Fig Fragrance (paraben-free and phthalate-free), Colorant (Mica Powder).\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Palm oil from an RSPO member supporting sustainable palm oil.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eHandmade: weight, color, and swirl may vary slightly bar to bar.\u003c\/p\u003e","brand":"Aura \u0026 Wellness","offers":[{"title":"Default Title","offer_id":44615668695123,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/0397\/8579\/files\/rn-image_picker_lib_temp_e07a8cf7-3ae8-45ef-99f1-08e4874029f6.jpg?v=1786303308"},{"product_id":"soft-skin-starter-gift-set","title":"Soft Skin Starter Gift Set","description":"\u003cp\u003e\u003cstrong\u003eTight, dry skin? Soften it in one gift-ready set.\u003c\/strong\u003e Three small-batch goat milk soaps plus the tools to make every bar last — so first-timers (and thoughtful gifters) get creamy cleanse without the stripped-after-shower feel.\u003c\/p\u003e\n\u003ch3\u003eWhat's included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApple Mango Tango Goat Milk Soap\u003c\/li\u003e\n\u003cli\u003eVanilla Fig Goat Milk Soap\u003c\/li\u003e\n\u003cli\u003ePurely Oats Goat Milk Soap\u003c\/li\u003e\n\u003cli\u003eBamboo soap dish\u003c\/li\u003e\n\u003cli\u003eSisal soap scrub bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eYour soft-skin ritual\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eSlip a bar into the sisal bag (or lather in hands) on damp skin.\u003c\/li\u003e\n\u003cli\u003eCleanse face, hands, or body; rinse well.\u003c\/li\u003e\n\u003cli\u003eRest the bar on the bamboo dish so it dries between uses.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWhy it works\u003c\/h3\u003e\n\u003cp\u003eFresh goat milk cleanses gently while helping skin feel comfortable. \u003cem\u003ePurely Oats\u003c\/em\u003e calms sensitive-feeling skin, \u003cem\u003eVanilla Fig\u003c\/em\u003e wraps you in a cozy scent story, and \u003cem\u003eApple Mango Tango\u003c\/em\u003e brings a bright, happy lift. The dish and scrub bag keep bars lasting longer — so the gift keeps giving.\u003c\/p\u003e\n\u003cp\u003ePerfect for first-timers, hostess gifts, or anyone who wants softer skin without a complicated routine.\u003c\/p\u003e\n\u003ch3\u003eShipping \u0026amp; guarantee\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFree shipping on orders over $50\u003c\/li\u003e\n\u003cli\u003e14-day guarantee — return unused products in unopened packaging within 14 days for a refund\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Aura \u0026 Wellness","offers":[{"title":"Default Title","offer_id":46234585530451,"sku":"AW-GS-SOFT-SKIN","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/0397\/8579\/files\/SoftSKinStarter.jpg?v=1789161242"},{"product_id":"soft-calm-5-bar-starter-kit","title":"Soft \u0026 Calm 5-Bar Starter Kit","description":"\u003cp\u003e\u003cstrong\u003eWind down without guessing which bar to try.\u003c\/strong\u003e Soft \u0026amp; Calm is a five-bar goat milk starter kit for dry or sensitive-feeling skin — creamy cleanse, cozy scent stories, and no tight after-shower feel.\u003c\/p\u003e\n\u003ch3\u003eWhat's included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e1 × Purely Oats Goat Milk Soap (~4.3 oz)\u003c\/li\u003e\n\u003cli\u003e1 × Lemon Lavender Goat Milk Soap (~4.3 oz)\u003c\/li\u003e\n\u003cli\u003e1 × Vanilla Fig Goat Milk Soap (~4.3 oz)\u003c\/li\u003e\n\u003cli\u003e1 × Green Clover \u0026amp; Aloe Goat Milk Soap (~4.3 oz)\u003c\/li\u003e\n\u003cli\u003e1 × Almond Biscotti Goat Milk Soap (~4.3 oz)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet the bar and lather in hands, a washcloth, or a sisal bag.\u003c\/li\u003e\n\u003cli\u003eUse on face, hands, or body; rinse well.\u003c\/li\u003e\n\u003cli\u003eStore on a bamboo dish to dry between uses.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWhy this Calm Collection mix\u003c\/h3\u003e\n\u003cp\u003eGentle, wind-down scents for evening rituals and sensitive-skin starters. Each small-batch bar is ~4.3 oz — save vs. buying all five separately ($37.50 value). Ideal for thoughtful self-care gifts and anyone building a softer night routine.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTip:\u003c\/em\u003e Add a Bamboo Soap Dish + Sisal Scrub Bag, or reach free shipping by pairing with a matching lotion.\u003c\/p\u003e\n\u003ch3\u003eShipping \u0026amp; guarantee\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFree shipping on orders over $50\u003c\/li\u003e\n\u003cli\u003e14-day guarantee — return unused products in unopened packaging within 14 days for a refund\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Aura \u0026 Wellness","offers":[{"title":"Default Title","offer_id":46242520170579,"sku":"SOFT_CALM_5_BAR_STARTER_KIT","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/0397\/8579\/files\/StarterKit2.jpg?v=1789222667"}],"url":"https:\/\/www.auraandwellness.com\/collections\/homepage-heroes.oembed","provider":"Aura \u0026 Wellness","version":"1.0","type":"link"}